The Theory Of Mcdonaldization Commerce Essay.
Mcdonaldization occurs when a business such as Ikea, Taco Bell, Wendy’s, Wal-mart, Bed bath and beyond, etc. possesses the characteristics of a fast-food restaurant, like McDonalds. Max Weber used the word “bureaucracy” to represent the direction of Mcdonaldization changing the society; with today’s present society, the concept of Mcdonaldization is gaining in consideration of.
Junk food news, defined here as inoffensive and trivial news served up in palatable portions, is an example of McDonaldization. Another example could be McUniversities, which features modularized curricula, delivering degrees in a fast-track pick-and-mix fashion to satisfy all tastes.
Overview. McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with Ray Kroc in the 1950's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that. In fact, Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for.
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Ritzer's McDonaldization thesis holds that McDonald's, with its efficiency, calculability, predictability, and control, is a good model for the forces of modern capitalism that structure both.
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